The 10 Schwartz values

Ten basic human values, validated across dozens of cultures, arranged in a circle and in four broad orientations. Get to know each one — and discover yours.

The Theory of Basic Human Values by Shalom Schwartz describes ten values arranged in a circle: self-direction, stimulation, hedonism, achievement, power, security, conformity, tradition, benevolence and universalism. Neighboring values in the circle have compatible motivations; opposite values compete with each other — which is why it's hard to prioritize, at the same time, self-direction and conformity, or power and universalism. They group into four orientations, along two axes of tension: openness to change × conservation and self-enhancement × self-transcendence. Click any value to understand what it is, when it's a high or low priority, and how it shows up in your life.

Openness to Change

freedom, novelty and self-expression — thinking and acting on your own.

SDSelf-DirectionThinking and acting on your own — choosing, creating and exploring.StStimulationExcitement, novelty and challenge — a life full of movement.

Self-Enhancement

success, pleasure and influence — asserting yourself and pursuing your own interest.

HeHedonismPleasure and gratification — enjoying what life offers.AcAchievementSuccess and competence — standing out for what you accomplish.PoPowerStatus, influence and control — weight and position in the world.

Conservation

order, security and belonging — preserving stability and what already exists.

SeSecurityStability and harmony — firm ground under your feet.CfConformityRespect for norms — not crossing or hurting others.TrTraditionCustoms and roots — respect for what was handed down.

Self-Transcendence

care, justice and the common good — going beyond your own interest.

BeBenevolenceCaring for those close — the well-being of people nearby.UnUniversalismJustice and the good of all — people and nature.

Which values guide you?

Take the free Values test — 40 statements, no sign-up, your compass instantly.

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Important. Values are relative priorities. Schwartz's ten-value model, with original items — not the PVQ questionnaire. A self-knowledge estimate, not a diagnosis; it does not replace a formal psychological assessment by a licensed professional.